AstroSure.ai is where deep-rooted Vedic astrology meets modern AI, offering personalized and accessible astrology guidance
My Role
Tools Used
Spline
Figma
Framer
Adobe illustrator
Google Gemini
The Challenge: From Confusion to Daily Clarity
Traditional astrology can often feel like a dense, academic text—it’s filled with jargon, complex charts, and overwhelming data that can leave you more confused than before. For users of the old platform, this led to a feeling of being overwhelmed and needing external help just to understand the basics.
The challenge was clear: How could we transform this intimidating experience into something that felt personal, empowering, and effortlessly simple? The goal was to build a modern AI-driven platform that delivers instant, private, and easy-to-understand Vedic insights, helping users navigate life with clarity and confidence
The Journey
My first task was a deep immersion. I had to learn the basics of Vedic astrology, not just as a designer, but as a translator. The single biggest difficulty was taking the soul of ancient, data-heavy concepts like Kundli birth charts and translating them, simplifying the technical copy and complex UI without losing the profound meaning.
My user research showed that in our fast-paced world, people wanted quick, understandable insights, not long explanations. The breakthrough moment came when I stopped thinking of it as a traditional app and started thinking of it like a modern social feed. In an era of Instagram, the key was to use a format users already knew and loved: a simple, scrollable feed that delivered concise, engaging information.
The Solution Brought to Life
This "interactive-first" insight became the foundation for the new design. My role was to create the wireframes and UI for a completely reimagined, gamified experience. Instead of static pages of text, we created:
Daily Gamified Insights: To boost engagement, we designed features like animated, flippable cards that reveal a user's daily lucky color and number. Turning a simple piece of data into a delightful interaction.
Simplified Cosmic Charts: We tackled the overwhelming Kundli birth chart by reimagining it as a clean and interactive component. While the final design is under NDA, our approach allows users to explore their personal astrological data in a simple, guided way, finally removing the need for any prior knowledge.
The Goal & Current Status
This new, redesigned version of Astrosure.ai is currently under development.
The ultimate goal is to create that "all-in-one" app where users no longer feel overwhelmed. We want them to feel empowered, with accurate, beautiful, and engaging guidance at their fingertips. For the business, the strategic redesign of these premium features and engagement mechanics aims to increase user retention and directly contribute to revenue objectives.
Takeaway & Reflection
This project taught me that the best way to honor something ancient and complex is to make it interactive and approachable. By turning a one-way lecture into a two-way conversation, we were able to transform a source of confusion into a source of daily confidence.
