AdReport.io needed a platform to display complex marketing data clearly and efficiently. The challenge was fitting lots of information into one screen without it feeling cluttered, while keeping reports easy to read and actionable.
My Role
Tools Used
Spline
Figma
Framer
Adobe illustrator
Google Gemini
The problem
Businesses run multiple marketing campaigns across different social media platforms, but tracking their performance is scattered and time-consuming. Users often have to log into each platform separately to view results, making it difficult to get a clear, unified picture of campaign performance. AdReport.io solves this by providing a single dashboard that consolidates marketing insights from all platforms, helping users monitor campaigns efficiently, make informed decisions, and save time.
The Journey: A Battle Against Clutter
My process began with a deep dive into user behavior. I studied how users read and interact with charts, tables, and dashboards to understand their existing mental models. This research phase involved exploring a wide array of data visualization methods to find the most effective ways to display multiple metrics clearly. The initial struggle was significant, as every new piece of data threatened to disrupt the visual harmony of the interface.
The Breakthrough: Storytelling with Data
The breakthrough came from a shift in philosophy. Instead of just presenting data, the goal became to guide the user through it. This insight was born from exploring different layouts and interactions to consciously avoid clutter. The solution wasn't to hide information, but to establish a clear visual hierarchy using clean, modular components that told a story and made the data easy to digest.
The Solution Brought to Life
This new focus guided all of my design work. I created a system of automated reports for both desktop and mobile platforms , using clean, visual charts, tables, and cards to communicate insights efficiently. Beyond the core product, I also designed the platform's logo, banners, and other visual assets to create a cohesive and strong brand identity.
This was a highly collaborative effort. I worked closely with product managers, clients, and the team to ensure the design aligned with both user needs and business goals. The final designs were the result of multiple iterations based on valuable feedback from clients and stakeholders. The outcome was a clean, modern, and easy-to-read dashboard that successfully communicates complex data clearly and without clutter.
Takeaway & Reflection
This project was a fantastic opportunity to sharpen my skills in information design. I learned effective data visualization and layout techniques that I now apply to all my work. It strengthened my UI design skills, particularly for dashboards and automated reports, and improved my ability to collaborate effectively with clients and product managers. Most importantly, it was a deep exploration into solving the fundamental design challenge of fitting a wealth of information onto a single screen without sacrificing clarity
